Collaboration between Wellmark, Hy-Vee and UnityPoint Health Results in New Health Insurance Plan

Earlier this year, Wellmark Blue Cross and Blue Shield, Hy-Vee and UnityPoint Health jointly announced Blue RewardsSM, a unique new option in health insurance designed to reward customers for healthy behaviors. Today the companies are sharing more about the plan and its unique rewards.
A new, healthier insurance option
Designed with the busy, health-conscious consumer in mind, Blue Rewards health insurance provides the highest benefits and lowest costs when members use the coordinated care of UnityPoint Health doctors and a network of select providers, and when they fill their prescriptions and receive dietitian services at Hy-Vee.
Members have access to Wellmark’s extensive physician and hospital network through the product’s tiered network. Similar to other ACA plans, members can choose from Bronze, Silver and Gold metallic level options to ensure they have the level of coverage that’s right for them.
Rewards for healthy behavior
Blue Rewards is a one-of-a-kind health insurance plan that pays members points for the healthy choices they make. Healthy choices include things like selecting a primary care provider, getting an annual physical, dietitian counseling, and signing up to receive Explanation of Benefits (EOBs) electronically. Members can track their progress online and can redeem their points for Hy-Vee gift cards, or rewards that will help them live even healthier lives, like a FitBitTM.
Coordinated care, better results
Blue Rewards members will select a physician when they enroll. Evidence has proven that patients who have a personal physician have better health outcomes and experience overall lower costs for health care.
Who is the ideal Blue Rewards member?
Blue Rewards is available in 31 select Iowa counties and is available for individuals and families for the 2015 plan year. Small businesses (up to 50 employees) are also eligible to enroll in coverage. Blue Rewards is best for consumers who:
Live in a Wellmark Blue Rewards county
Like earning rewards for healthy behaviors
Prefer coordinated care with a UnityPoint Health doctor
Shop and fill their prescriptions at a convenient Hy-Vee pharmacy
Like to choose where they get their care and to decide how much they’ll pay for it, depending on which provider they see.

To learn more about Blue Rewards, contact your trusted Wellmark agent or visit